Killer ways to write a cold email that actually get you responses
All marketers compose cold emails but who is
good at it? Do you also get a satisfactory open rate from a cold email? If you
are not getting the expected results, then do not lose mind! Cold email
marketing is not dead. But, you need to adopt a few important techniques and
accept the change. In this highly competitive market, you have to hit the
prospect's critical business challenge through an impressive cold email. Here,
we have listed the proven techniques to develop an effective cold email.
1. Short email content grabs your prospect's attention
Now,
you are ready with the verified and targeted mailing list. So,
what next? Develop the short and to the point email content. You must
understand that your prospects are busy and also you are a stranger to them.
Never waste their time with lengthy information. Of course, you will have a
necessity to educate the target audience about the products or services. But,
there is a long way to plan for the same. As a first step, it is always
recommended to grab their attention and create curiosity about your brand.
2. Focus on the opening and subject lines
It
is not effective to send the same content to all your prospects in the email list.
Personalizing leads to better responses. In the first place, you can segment
the business email database based on the specific criteria.
Then research about every segmented audience and compose unique opening lines
for each. For instance, you can add the prospect's website information and win
their attention, add the recent event happening in the target prospect's
industry, or identify the common interest that excites them to get in touch
with you.
3. Offer some exciting discounts and offers
This
type of email content creates a sense of urgency. Most of the prospects need
this to take further action and let them start thinking about the purchase
decision. When they get the idea about savings, it drives them to get connected
with you. This type of cold email works fantastic when compared to cold call
just because all the details are already displayed. Even if the prospects in
your mailing list are
partially interested in your brand, the moment they see such discount based
emails triggers them to open and read. Unleash the potential of discount offers
and make complete use of it.
4. Forget about having design layout initially
This
tactic has tremendously worked for us in the recent experiments on our email list. Also, we
highly recommend you to try! This type of undesigned emails is a great way to
trigger an interaction with your prospects. Through this approach, you can
quickly understand what your prospects are expecting from you. As a whole, you
need to make email copy look like being sent by an important person. You can do
this only by opting for plain text email. This doesn't mean you must get rid of
design templates. Instead, you can make those design templates look simple and
plain.
5. Don't forget to plan for persistent follow-ups
In
the cold email marketing, it is mandatory to plan for consistent follow-up
emails. Sometimes, you might get quick responses on the first reach. But, most
of the times you must reach multiple times to trigger a response. From the
insights, you can get to know that your prospects have opened the emails and
went away. At this point, you send a quick follow up email to the same set of
prospects from your business mailing database. Just
thank them for showing interest in your emails but unfortunately couldn't read.
Remind them of what was sent previously in a slightly different way. As a
result, you are more likely to receive positive responses.
6. Mention CTA clearly
Keep
this final step direct, simple and clear. What do you expect your prospects to
do after reading the email? For instance, it can be sign-up for your
newsletters, respond to your mail, schedule an appointment for the call, etc.
It's completely your decision as per the marketing strategy but make sure you
stick on to one call to action. Take care of not asking too much out of the
prospect in the first email itself. Expect what is required just to get started
with the healthy conversation.
One
of our recent experiments proved that sending screenshots of your website makes
prospects from our targeted mailing list learn
about your business with a quick scan. Most of them do not have time to
navigate to your website. So, make it easy for them to learn about you in a
smart way. This is how you can start a new business relationship and grow your
ROI exponentially.
7. Highlight the benefits you intend to offer
How
many of them would be interested to learn about the products or services they
never heard of before? Ultimately, they do not have any serious reason to care
about your email. Keep in mind that it happens with the majority of your
prospects from the email list. However, all such
information must be shared in the later stages. So initially share only the
benefits of your products or services, and features come next.
8. Mention the reason for your reach out
It
is common to mention who and what in the email copy. Also, take care of
mentioning the why portion. It is very important for your prospects to gain
trust and continue communication. Make them feel special and valued. Explain to
them that you are putting a lot of efforts to reach them out. This is how your
cold email seeks immense value.
Conclusion
Do
you know about any other tricks to adopt while sending the cold email? We have
explained you the most obvious ways of attracting your prospects. All your
suggestions also seem extremely interesting to us. Mention in the comments
below if you know any! As a final note, make sure you purchase the targeted
mailing list so that you will have verified contact
lists.
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