**Nine Excellent Ways To Optimise The B2B Landing Pages**
B2B marketers are actively searching for the best ways to generate website leads. As expected, lead generation is the primary goal of marketing. All the struggle begins from the landing page. So, what are the best ways to optimise your existing landing page to gain more leads? We too agree that B2B products and services seem to be complex in nature. It definitely takes a lot of efforts to build a winning landing page design. Here is the list of top 9 ways in which you can attract maximum leads from B2B landing pages.
Relevance and Target Audience
Focus on only one product or service in each B2B landing page. Too many products might end up confusing the website visitors. Understand about your target audience and prospects through detailed analysis. Ask the below questions to yourself:
Plan Your Content Well
In the first place, you will need an attractive headline. The headline must be precise and clear. Most importantly, it should convince visitors to take necessary action. Make use of bold letters with centre alignment. Usually, it works best!
Do you have an impressive offer to represent on the landing page? Your valuable offer should force them to provide contact information. Generally, buyers do not prefer to provide contact details.
Prepare the landing page content based on the knowledge of the target audience. For instance, buyers with less knowledge demand great details. So, you might need to develop the multiple versions of landing pages.
Do not forget to include the perfect call to action. If you add more than one CTA, it leads to confusion. As a result, the visitors will go out of the page without taking any action.
Unique Headlines and Call To Action
Develop the same headline and CTA for all the campaigns that has same goal. If your content competes with each other, it leads to major confusion among the target audience. You might end up receiving lesser quality leads and poor conversion rates. It is not wise to include multiple offers in a single landing page. It competes with each other and results in poor campaign performance.
Maintain Consistency
B2B marketers generally tend to forget consistency while implementing any new campaigns. Are you checking the respective ads and landing pages? Make sure they match with each other before going live. Focus on landing page design, offers, and content copy. For instance, you might be offering a free trial as mentioned on the landing page. If your CTA links to any kind of content download, it leads to a bad response. Visitors just leave the page without a second thought. So, whenever a mismatch occurs, prospects think they have landed in a wrong place.
Be Compact and Precise
Experienced marketers proclaim that you have only 8 seconds to grab the visitors attention. Are you making the maximum use of this time frame? Primarily, you need a convincing headline. Never think of stuffing the landing page with more information. You might love to write about your products or services. But, too much information can cause boredom to your target audience. It is always recommended to keep the content short and crisp. Let your content copy contain only important messages. It is better to test with a different combination of key elements on a landing page.
Include Only Important Message
As explained above, landing pages intend to own a short content copy. It is extremely difficult to represent all the information on a single page. Instead, you can try adding some information which your visitors always expect. For example, you can include testimonials, statistical information, or product/service benefits.
Implement Simple Design Layout
The main purpose of a landing page is to convince your target audience and make them fill up the form. Here, you should focus on the design layout of the landing page. The buyer must clearly be able to figure out his purpose after visiting the page. Otherwise, they will leave your page. Do not include any sort of navigation buttons from your landing page. If you give a chance to go out, they will definitely utilise the same.
Mention Thank You Note
If the landing page visitors take the expected action, leave a thank you note. Consequently, navigate them to the next web page. For instance, it can be any of the following:
Do your Test and Need For Optimisation
We recommend you to perform A/B testing to optimise the performance of the landing page. Start with two different formats of landing pages. Divide the traffic between both format and observe which performs better. Make only one change at a time. If you make multiple changes, testing becomes a difficult task. You can test the performance by changing the following key elements:
Make sure you keep the record of all the changes you make during the landing page optimization process. Also, make a note of the results you witness after each change. It must be an ongoing procedure. Failing which you lose the focus and will not get any idea about the changes happening.
For Further More Information:-
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
Relevance and Target Audience
Focus on only one product or service in each B2B landing page. Too many products might end up confusing the website visitors. Understand about your target audience and prospects through detailed analysis. Ask the below questions to yourself:
- Where are the prospects coming from?
- Who is the actual target audience?
- What is their expectation from your landing page?
Plan Your Content Well
In the first place, you will need an attractive headline. The headline must be precise and clear. Most importantly, it should convince visitors to take necessary action. Make use of bold letters with centre alignment. Usually, it works best!
Do you have an impressive offer to represent on the landing page? Your valuable offer should force them to provide contact information. Generally, buyers do not prefer to provide contact details.
Prepare the landing page content based on the knowledge of the target audience. For instance, buyers with less knowledge demand great details. So, you might need to develop the multiple versions of landing pages.
Do not forget to include the perfect call to action. If you add more than one CTA, it leads to confusion. As a result, the visitors will go out of the page without taking any action.
Unique Headlines and Call To Action
Develop the same headline and CTA for all the campaigns that has same goal. If your content competes with each other, it leads to major confusion among the target audience. You might end up receiving lesser quality leads and poor conversion rates. It is not wise to include multiple offers in a single landing page. It competes with each other and results in poor campaign performance.
Maintain Consistency
B2B marketers generally tend to forget consistency while implementing any new campaigns. Are you checking the respective ads and landing pages? Make sure they match with each other before going live. Focus on landing page design, offers, and content copy. For instance, you might be offering a free trial as mentioned on the landing page. If your CTA links to any kind of content download, it leads to a bad response. Visitors just leave the page without a second thought. So, whenever a mismatch occurs, prospects think they have landed in a wrong place.
Be Compact and Precise
Experienced marketers proclaim that you have only 8 seconds to grab the visitors attention. Are you making the maximum use of this time frame? Primarily, you need a convincing headline. Never think of stuffing the landing page with more information. You might love to write about your products or services. But, too much information can cause boredom to your target audience. It is always recommended to keep the content short and crisp. Let your content copy contain only important messages. It is better to test with a different combination of key elements on a landing page.
Include Only Important Message
As explained above, landing pages intend to own a short content copy. It is extremely difficult to represent all the information on a single page. Instead, you can try adding some information which your visitors always expect. For example, you can include testimonials, statistical information, or product/service benefits.
Implement Simple Design Layout
The main purpose of a landing page is to convince your target audience and make them fill up the form. Here, you should focus on the design layout of the landing page. The buyer must clearly be able to figure out his purpose after visiting the page. Otherwise, they will leave your page. Do not include any sort of navigation buttons from your landing page. If you give a chance to go out, they will definitely utilise the same.
Mention Thank You Note
If the landing page visitors take the expected action, leave a thank you note. Consequently, navigate them to the next web page. For instance, it can be any of the following:
- Company Profile Page
- Share a Case Study
- Ask them to follow you on social media
- Offer a digital gift card
Do your Test and Need For Optimisation
We recommend you to perform A/B testing to optimise the performance of the landing page. Start with two different formats of landing pages. Divide the traffic between both format and observe which performs better. Make only one change at a time. If you make multiple changes, testing becomes a difficult task. You can test the performance by changing the following key elements:
- Headline
- CTA
- Images
- Videos
- Content Copy
- Contact Form
Make sure you keep the record of all the changes you make during the landing page optimization process. Also, make a note of the results you witness after each change. It must be an ongoing procedure. Failing which you lose the focus and will not get any idea about the changes happening.
For Further More Information:-
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
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